Made For This

Fueled By

Think about your favorite sports moment — the play that you’ve seen so many times you can close your eyes and play it back in your own mind, like a movie. Remember how it made you feel. How you celebrated. How you cheered.

Well, that moment … it’s much more than just a moment. It’s the culmination of all the hard work, pain and sacrifice that nobody else sees. Years of blood, sweat and tears shed to make sure that when an athlete’s number is called, they’re ready.

Introducing Made for This, a new Gatorade campaign that follows a girls’ basketball team and boys’ football team as they work toward and fuel themselves for their games. As the brand that invented sports fuel, Gatorade knows different types of athletes require different types of fuel, which is why they make science-backed products for all phases of athletic activity to help athletes perform at their best.

With The Players’ Tribune as Gatorade’s exclusive digital-launch partner, be the first to watch the series here. Every athlete knows the hard work behind their greatest moments, so in 2018 TPT athlete contributors will share their Made For This stories through a series of videos.

Every athlete is different. They train differently. They fuel differently. And when the moment arrives where greatness is within their grasp, the best athletes in the world are the ones who have put in the work. They know that they’re not only ready to seize the opportunity….

They were made for this.